BRAND
& CULTURAL
STRATEGY
01.
Rupture & Associés is an independent strategic advisory working with luxury Maisons and leading high-end brands on pivotal questions of positioning, narrative and client strategy.
Founded and led by Julien Grollemund, we help leadership teams bring clarity to complex brand challenges, align around a distinctive direction and translate strategic ambition into meaningful brand and client experiences. For each mandate, we bring together the precise combination of strategic, creative and cultural expertise required.
RECENT
COLLABORATIONS
Cartier
Brand Platform
Global repositioning & narrative
La Fantaisie Group (Leitmotiv)
Hotel launch (5* hotel in St Tropez)
Branding, global Art Direction and client experience.
Cartier
Fragrance Positioning
Strategy, discourse and value proposition
Leitmotiv (5* hospitality group)
Global Advisory
Rebranding and positioning
Cartier
Employer Branding
New EVP & People promise
Intuitae (French leading Family Office)
Brand Strategy
Positioning, narrative and client pitch
Bottega Veneta
Global Retail
MTO experience design & selling ceremony
Cartier
HQ
Hospitality playbook, ceremony and guideline
Uzbekistan Art & Culture Foundation
Tashkent Contemporary Art Center
Positioning & Branding
Bottega Veneta
Global Retail
Hospitality experience design & ww roll out
Bottega Veneta USA
Madison Residence
VIC strategy & experience
Cartier (France)
High Jewelry Salon
Strategy & internal pitch.
Cartier (MEIAT)
Panthère Celebration
Strategy, concept and narrative
Diptyque
Diptyque Foundation
Positioning, Mission Statement & Commitments
Diptyque
Employee Branding
Positioning & EVP definition
Templier (iconic 1930s Art Jewelry)
Maison relaunch
Global strategy & positioning
Bottega Veneta
Global VIC Strategy
Strategy & Palazzo development and experience design (Venice)
Bottega Veneta
Global retail
Innovation & cultural strategy
Cartier
Retail Strategy
New formats & audience-driven Strategy
Cartier
Les Moments Cartier
Heritage & Savoir-Faire retailization
Cartier
Retail Programing
Experience Design
Cartier
Client Experience Dpt
Selling ceremony definition & markets onboarding
Diptyque
Brand Strategy
2030 vision
Diptyque
Corporate
Raison d'Être & internal messages alignment (B-corp)
Diptyque
Foundation
Strategy, positioning & global narrative
Patrizia
Quartier Vertbois
Agency Of record
Hogan Lovells
Client Experience
Art Curation & space design
Hogan Lovells
Corporate Communications
Strategic consulting & contents
Pernod Ricard
Perrier Jouët
Art of the Wild (magazine & social media)
Les Bienheureux
Bellevoye
Strategic Consulting
Les Bienheureux
Bellevoye
Advertising, TV reporting, activation
Cabinet de Curiosités de Thomas Erber
In-House Project
Ÿnsect
Equity Narrative & Fund Raising
Series C pitch (1/2 $B raised)
James Heeley
Curation
Branding
Sutor Mantellassi
Curation
Art Fair
All great things are achieved by those willing to put genuine passion, courage & craftsmanship.
Integrity is our flesh & bones
We put our passion into reframing the fundamental components of our clients’ legacy and vision.
True to the Past, deep in the Now and conscious of the Future, we deep dive into our client’s essence until it becomes ours, aiming to craft the most accurate and engaging narratives and experiences expressing your integrity, truth and value.
We are collective
Future is an unprecedented calling for collective leadership.
Leveraging our A-level network of culture makers, artists, thinkers and doers, we pledge to carefully curate, for each project, a unique pool of leading talents to help our clients exist within relevant cultural spaces. To us, being the smartest partner lies in our ability to create a purposeful collective creative to inspire audiences with ingenuity and impact.
Our Way ∞
Our Way ∞
Our Way ∞
Our Way ∞
Our Way ∞
Our Way ∞
Our Way ∞
Our Way ∞
Passion, dedication & craftmanship
We are obsessed with sophistication and excellence. Under a sharp strategic guidance and operation management, we create artful experiences, crafted with the highest level of dedication to express our clients’ leadership and excellence. In a world blurring the lines between the physical and the digital worlds, we provide holistic experiences designed to connect the dots and fit into your global ecosystem
Goosebumps are our ethos
We believe that intuition and empathy are the most advanced technologies and that emotions are the most powerful engine of change and inspiration. We live by this belief to touch audiences on a deeper emotional level. Although data bring interesting information, we pour our soul and energy to elevate our client’s business emotional intelligence to make every feeling matter.
03.
STRATEGIC ADVISORY
We intervene at pivotal moments: when a Maison needs to clarify its direction, align its leadership or translate strategic ambition into a distinctive brand and client reality.
GLOBAL NARRATIVE & POSITIONING
- Brand Positioning, Platforms & Architecture
- Value Propositions & Strategic Narratives
- Corporate, Employer & Equity Narratives
BRAND & CLIENT STRATEGY
- Brand Transformation & Development Strategies
- Client Strategy, Segmentation & Engagement
- Retail, Hospitality & VIC Experience
CULTURAL
LEADERSHIP
- Cultural Positioning & Programming
- Creative & Design Direction
- Editorial, Spatial & Experiential Expression
- Artistic Curation
WE ADVISE
WE DO
Our Cultural Programming
OUR YEARLY CULTURAL EVENTS PROGRAM
Open early 2021, our Maison is a place for artists, creators and emerging creative brands.
Featuring a yearly program of exhibitions, talks and events curated by the agency gathering people from multiple origins, backgrounds and profiles, all connected by a common desire to create.